<aside> 🎙️ About the company

Founded in early 2022 in Paris (France) by Pauline Glikman and Joseph Assouline, Payflows is a next-gen treasury management software that aims to help finance teams have more control and visibility over their spend.

Company size

5 - 20 employees

Industry

FinTech / Treasury Management

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The Challenge

How many startup founders would dream of winning the support of incredible investors right in the early day, who believe in their vision and plan, and provide a financial runway to go build a killer product? Payflows found themselves in this fortunate predicament. They have managed to raise money from top-tier early-stage investors, by selling their unique and incredible vision. Once done, they needed the A-player team to execute this vision. On the menu was to hire a PM and a team of top engineers in under two months.

Easier said than done. For many, it would be an impossible mission. Especially for a startup like Payflows which is in stealth mode - basically, no one ever heard of them. Plus, they didn't even have a product to show. Top engineers and PMs typically want to see a product or at least some evidence of progress before committing to a new company. The founding team at Payflows needed then to establish a strong employer brand, that brings confidence, and have some evidence of progress to show. However, building a smoothly functioning career page and creating an outreach funnel that would allow them to systematically and consistently reach out to top talent was a real challenge, especially for such a small team that is already busy building the 1st version of the product.

The team looked for tools to help them become productive and accelerate their hiring efforts. But found that the tools available on the market either took up too much time and effort to set up and orchestrate, or were too complicated and difficult to use. Additionally, they struggled to coordinate between members of the founding team and keep track of all the candidates they had reached out to, and found that while spreadsheets were too messy and time-consuming to always manually keep up-to-date, the typical tracking systems were way too hard to set up and maintain. They were in desperate need of a tool that was user-friendly, powerful, efficient, and would allow them to focus on building relationships and engaging with their target profiles instead of maintaining tools.

The solution

Crew saved us! We were able to add a solid career page to our website and post new jobs in seconds, which made a tiny start-up like ours look a lot more established!

Pauline Glikman, co-founder and CEO @ Payflows

Luckily, they came across Crew’s platform, which offered them 4 main benefits:

• A user-friendly platform that empowers collaboration, making it much easier for this founding team to work together and efficiently on the hiring process.

• A sleek and beautiful career page that they could build in minutes, while easily customizing it to match their employer brand. Where they could post new job openings and provide potential hires with more information about their company, their mission, and what they are building, as well as the opportunities available. The addition of this career page made a big difference in the perceived legitimacy and professionalism of the tiny startup. By taking the time to create a dedicated page for each job, they were able to present themselves as an upcoming player in the industry. This, in turn, helped them to attract the attention of top talent and convince them to consider joining their team. Less than 30 min after starting to use Crew, they’ve already added the career page to their website, posted jobs, and shared them with their networks. And started to see their first incoming candidates applying.
• They were also able to instantly set up an outreach funnel to systematically and consistently engage with top talent. Using the Google extension, they were able to constantly search for and add interesting talent to their CRM with just a few clicks, and start interacting with them right away. While always knowing which talent was already contacted by which team member, and which wasn’t yet. Indeed, The Google extension provided by Crew proved to be an invaluable tool for their recruitment efforts.

Thanks to the Google extension, our team was able to stay on top of their recruitment efforts and identify top talent as soon as it became available. This enabled us to move quickly and establish relationships with these individuals.

Pauline Glikman, co-founder & CEO @ Payflows