<aside> 🎙️ About the company
Created in 2022 in Paris by Leonard Henriquez, Robin Philibert and Dan Elkaïm, Capsule is a Customer Collaboration Platform that helps sales teams to provide an engaging and automated B2B customer experience for their buyers. With Capsule, sales teams can centralize documents, mutual action plan, and gather all stakeholders in a collaborative workspace, to offer a premium buying experience for their prospects and stand out from their competitors.
Company size
5 - 20 employees
Industry
B2B Sales
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Capsule was founded by a group of experienced entrepreneurs who were focused on building a top-notch product and didn't want to be sidetracked by an Applicant Tracking System (ATS). With no recruitment process in place, the team had to start from scratch, which wasn't an easy task. Founders have been involved in several hiring processes in their previous companies, and used many ATSs too. But never had to set them up from square one.
Initially, the team decided to use a simple Notion page to manage the recruitment process. But the thought of staring at a blank page and setting up an outreach pipeline from scratch was overwhelming.
The three founders each brought different strengths to the table. Léo had a deep understanding of the market and software development, so he was in charge of conducting interviews. Robin, who used to be a Business Development Manager at Aircall, naturally took the lead for outreach activities. The challenge was coordinating all the backend of the recruitment process, especially since all the founders had never-ending to-do lists.
“We’ve always had a very intensive sourcing strategy to build our team, and we used several tools to do so. With Crew, we do everything in a single tool. It’s so easy to use and so fast to get results, we’re very happy to use it.”
Dan Elkaim, Co-founder & CEO at Capsule
That's when they decided to turn to Crew. As true salesmen, they knew that nothing beats a powerful CRM.
"As sales experts, we were intrigued by Crew, a new-gen recruiting CRM that goes against traditional ATSs. We weren't let down - Crew combines the functionality of several top-notch sales tools into one. For example, we often use separate Chrome extensions, enrichment tools, and outreach automations in sales, but with Crew, we were surprised to see that these capabilities are built from the start, saving recruiters years of maturity time.”
Robin Philibert, Co-Founder & COO @Capsule
The race was on. We used this opportunity to bring our readers a behind the scenes take, Top Gear style.
